Old media x New media

For a long time, people used to get information / news from newspapers and television. Recently, in the last years (20th century), the internet became popular and people started to get information and they do research on line. Now, we can get information from newspapers, television, organizations and also by internet. When we talk about new media and old media, we always have a discussion about credibility. We will always ask if one media will disappear instead of another. Also, we think which one is currently used. Is that one which people used more often? When new media starts, people thought that old media would disappear. Old and new media are being used by different people for different reasons and also both kinds of media can be valuable.

Both old and new media are used to giving us information. First of all, we will talk about old media. According Wikipedia, old media or legacy media are traditional means of communication and expression that have existed since before the advent of the new media of the Internet. Industries that are generally considered part of the old media are broadcast and cable television, radio, movie, and music studios, newspapers, magazines, books and most print publications. Second, we need to understand what new media is. According Wikipedia, new media is a term meant to encompass the emergence of digital computerized or networked information and communication technologies in the later part of the 20th century. Most technologies described as “new media” are digital like internet, websites, computer media, computer games, CD-ROMS, and DVDs. All types of media are present in the lives of people every day and have been used by them.

Old media will not disappear because of new media. I believe that both types of media will work together. They already are working together. People who used to read newspapers, have that habit and they will not stop doing that because internet. They will continue to buy newspapers and read. They need to manipulate the paper. But at same time, they can do some research by internet to get more information. Also, the old generation usually doesn’t get along with new technology; they start to use email, some internet research and cell phone but they don’t know what a blog is or how to make a website but, of course that’s a general statement. The new generation, on other hand, has more ability with new media. They know how to use, fix and research it, but if their parents care about the education, they will also stimulate them to use old media, like read newspapers, books, magazines, radio etc. In addition, school will do that also. They would be a part of old media and at same time they have more ability to work with new media. According to the website old media new tricks, (http://www.oldmedianewtricks.com/old-media-vs-new-media-battle-to-the-death/), the media landscape continues to change but that doesn’t mean it’s a fight –to- the- death between old media and new media. I believe that both will still be used. For some people, old media is too slow, but if we talk about credibility, they think old media will always have more credibility than new media, because new media everyone can post any kind of material, information without even checking if the information is correct, without a scientific research. The same website says old media is good at doing some “heavy lifting” when it comes to verifying information. I believe that people will keep getting information in both media.

Even though most people think new media is used more, old media is still popular. I got surprised with the information I read on the website mashable.com. They said that Network TV news (like NBC, CBS, ABC) is still used by the highest percentage of adult Internet users, with local newspapers and local TV news occupying the 2nd and 3rd positions, respectively, in a recently released survey from Ketchum (2008). According to that website, old media is still on top and media consumption habits are quickly changing. Now people also, are using blogs (by 24% of Internet users, up from 13% in 2006), social network (by 26% of Internet users, up from 17% in 2006), video casts (by 11% of Internet users, up from 6% in 2006), and RSS feeds, Podcasts and business news sites growing between 5 to 8%. We can see that people don’t stop using old media instead of new media. They are complementary. People still are using both.

Credibility is an important issue for both old media and new media. Credibility is the quality or power of inspiring belief or capacity for belief according Merriam-Webster’s online dictionary. In addition, Wikipedia has also the definition of credibility which is “Traditionally, credibility has two key components: trustworthiness and expertise”. So, how do you decide which media has more credibility? The key for that answer is if the media (old media or new media) has someone with trustworthiness and expertise behind the information, they have credibility. We can’t say that new media doesn’t have credibility, because that depends on who is behind the website or blog. If it is some expert, someone who really knows what they are talking about, I believe that the website has credibility. Also, for example, when serious website posts some information, they need to talk with many people to make an essay and post there. I mean, they talk with people who have the knowledge. At same time, some people think newspaper has credibility, and I think that’s depends on who is behind the information. One type of media is not more credible than the other. In both types of media you can find not trustworthy, not well done writing with mistakes. You also find reliable information in both medias.

As a conclusion, I believe that old and new media will be used by people independent of people’s skill. Old media will not disappear because new media. They are additional and valuable. New technologies will appear and still will be complementary. And when I talk about credibility, again, we have to think about who is behind that information. If it is someone who has the knowledge, if they are an expert, no matter if we talk about old or new media, usually we have to trust the information. We always will find good and bad newspapers, websites, etc.


About marianabra7

I'm a brazilian publicist and journalist. I came to U.S. to study English and i have been living here for almost 8 years.
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2 Responses to Old media x New media

  1. sharisax says:

    Mariana, as you point out above, credibility is a Huge Issue for both old as well as new media, and this is why we all need to be critical thinkers.

    One thing I like to emphasize to people writing online is that there is so much nonsense, garbage, and otherwise value-less postings, that people who do take the time to write intelligent content will shine over the rest.

    • marianabra7 says:

      Thank you for your response.
      I really think credibility is a huge issue too and people need to be very critical when they read things in general.
      I like you last sentence: that people who do take the time to write intelligent will shine over the rest! Hopefully.
      Have a great week!

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